Meet Lilly

While I love being an outdoor entusiasth and athlete, taking a bachelor degree in service design back in 2018-2021 at Westerdals by Høyskolen Kristiana, I never imagined it to open up a whole other passion.

I believe that the key to success is through good experiences, it is not a given that you will have a good experience out in nature or as an athlete on training without an investment or good preparation. Sometimes it requires help from supporters, which in my case was my mum and experienced trainers. These good experiences is what makes us go back, wanting to do it one more time, see it through and put in the work to become the best at what we do.

This is also what made me fall in love with service design, helping businesses succeed by delivering better experiences to both their employee’s and customers. I quickly related it to the experiences I have had growing up, and it is what drives me when working in a project

What I do

  • Not every problem is worth solving, it is about solving the right problem before solving the problem right.

    I use design thinking, a methodology for innovation and creative problem solving.
    This methodology approaches problems by putting the people at the centre throughout the process and it

    *Helps companies solve problems that is aligned with their strategy and vision

    *Helps companies prioritize focus areas

    *Helps companies gain a holistic and shared understanding of people’s, props and stakeholders perspective

  • I facilitate collaborative workshops where we together explore ideas, involve target people and test concepts to verify proposals by prototyping and testing improved or new solutions and it

    *Helps companies choose concepts that meets people’s expectations and are more likely to be picked up and used by people when implemented

    *Help companies focus on team effort and a shared ownership

  • Having people at the centre from the beginning, and mapping their experiences thoroughly has it benefits and it

    *Helps companies deliver greater value to people by meeting expetations and unmet needs

    *Helps companies succeeded by lower the risk of retention by delivering great experiences or scale by targeting a new market

My backpack is filled with…

  • Storytelling

    Getting people onboard is all about telling stories that sticks and that has an impact on your audience. Storytelling is a great method to communicate stories that influence

  • Journey mapping

    A visual representation of the steps a person take throughout a process or interaction with either a service or a product

    *Helps gain a holistic and common understanding of a problem area from the “user” perspective

    *Helps identify friction points and needs and ways to improve these

  • Persona and Archetype mapping

    Personas and archetypes are a visual representation of a group of users of a product or service, and is based on research that typically captures the users’ behaviors, goals, and pain point

    *Helps fostering a user driven mindset amongst teams

    *Helps teams and companies make decisions from the perspective of your target group

  • Workshop facilitator

    Creative workshops is a great tool to foster innovation, collaboration, and a shared understanding, and very often you will learn something new

  • Concept developments

    Concept developments is a structured way to evaluate and verify your ideas or solutions to users before it hits the market