Scaling in software, targeting new user groups
Every start up knows the hurdles with scaling, it is on everyone’s menu’s and what companies crave when hungry. Only if scaling were as easy as picking your favorite meal from the menu a lot more companies would not have starved to death. So how can companies make better decisions and picking out the right meals thats going to help them grow?
The Challenge
Scaling to new user groups as a start-up software company is hard on it’s ´ own, so lets complicate it even further. Scaling your software to new user groups in a complex b2b and b2c domain such as oil and gas, without having to implement a ton of new functionality, creating a feature factory.
How we solved it
By taking a user centered approach we reach out to clients and stakeholders, trying to understand where the shoe was pressing, where are our clients spending the most time and money solving tasks. After identifying some potential user groups we could start our deep dive. This entailed several rounds of interviews with both external and internal people verifying the information throughout the process before we analysed and identified our opportunities that could help solve our clients and users needs as well as gaining a new user group without having to implement new functionality into our software.
My Role
As the research lead and designer my responsibility was to ensure that the project was driven from a user centered point of view, and facilitating research activities whilst collaborating closely with the product owner. I worked on mapping and visualizing our findings to help communicate these to our product teams and enabling them to understand who this new user group was and take decisions into the implementing phase on getting them into our software.
How I worked with introducing a new user group to enable scale
